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Maps + Coffee = Love – 12/5/19

What if I told you there was a place you could go to enjoy a great cup of coffee, a delicious breakfast croissant or pastry, live music…and maps! Well I found such a place in Madison, Wisconsin. It’s called Cargo Coffee and they rock! They are a family-owned coffee shop that roasts their own coffee weekly, serves a variety of breakfast croissants and pastries, and has a fresh made-to-order lunch menu. I had never been there before, but what a pleasant surprise it was! First off, I just love the logo of the vintage plane (is it a Douglas DC-3?)…although I think it would look even better with a map in the background! Second, as soon as I walked inside I was struck by the huge wall world map mural — so cool! Then, as I walked in toward the counter in the back I saw more maps on the walls, as well as a variety of vintage globes. Upstairs they have a framed display of vintage airline stickers on the wall, and beside that was a super cool illuminated globe on a stand that looks like the plane in the logo!

I like the vibe of this place, it seems like a cool place to hang out with friends. I appreciate their effort to put coffee in it’s global perspective. I think that’s an important public service — where did the beans in my coffee come from? How did it get here? Was it grown in a sustainable environment? Who grew the coffee plants? Who harvested the beans? I think integrating the world-view of coffee inside shop is a fun and engaging marketing strategy. Thank you, Cargo Coffee, for a great visit! I’ll be back again next time I’m in Capital City!