Map of Ingredient Sourcing – 7/15/19

I recently purchased a 4-pack of Fever Tree Ginger Beer and was surprised to find printed, on the inside of the package, an illustrated map! It shows the source of the ingredients used in the company’s beverages. The map uses a very simple line art style to point out the origin of various ingredients like ginger (Nigeria), Angostura Bark (South America), Lemon (Sicily) and Cassia (Indonesia). Very cool to see maps being used in product packaging. And in this case, educating the consumer in what they are purchasing (and ingesting)!