I was looking for a bottle of wine the other day and, as you might expect from a visual artist like myself, I was appreciating some of the great bottle labels on the shelf. This one caught my eye, for one obvious reason — the map! I picked it up and saw that it was from a Washington state vineyard (one of my faves). BOOM! I bought the bottle on sight and enjoyed a glass with my dinner that night. Delicious!
Boomtown by Dusted Valley was founded by in 2003 by Wisconsin natives Chad Johnson and Corey Braunel (what a small world!). “They left the comforts of their corporate jobs to move to Walla Walla and fulfill their dream of crafting world-class wine.” From the back label: “We set out with nothing more than a blank map, an unquenchable thirst for adventure and a natural sense of direction — and ended up with a wine to write home about.” The vintage, hand-drawn quality of the map on the deckled-edge label sure does hint at timeless adventure in a far-away land and beckons me to learn more. And as any educated oenophile knows, terroir (how a particular region’s climate, soils and terrain affect the taste of wine) is the foundation to a quality wine. Well done, lads!